PARTNER WITH DRIFT KINGS INTERNATIONAL SERIES
Europe’s Original Professional Drift Championship. 23rd Season Coming in 2027.
Drift Kings has been putting cars sideways on the continent’s most iconic circuits since 2005 — longer than any other professional drift series in Europe.
Today, that means a proven, international platform with the audience, the track record and the flexibility to make your brand part of the story — bringing together drivers, teams, fans, media, content creators and commercial partners around one of the most spectacular forms of motorsport.
Today, a partnership with Drift Kings is much more than putting a logo on a banner.
It is a complete brand activation platform — on track, on site, online and directly inside the drifting community.
Where Drift Kings Fits
The European drift landscape isn’t one-size-fits-all — and neither is Drift Kings’ position within it.
More international and structured than any single national championship.
More open and accessible than the highly selective elite series, without sacrificing professional-grade competition.
Dedicated categories for Pro, Pro2, and women through the Queen Series.
A genuinely pan-European identity, not a national series with international ambitions.
More than two decades of history, dating back to 2005.
That combination gives Drift Kings a strategic position no other series occupies: Europe’s international development and destination championship — serious professional competition, on famous circuits, across multiple countries, with a realistic and visible pathway for emerging drivers to break into the international stage.
Why Brands Partner With Drift Kings
Reach across borders, not just one market.
Events run across Germany, France, Greece, Hungary, Bulgaria and beyond in a single season — one partnership, multiple national audiences and media markets, without negotiating separate national deals.
A story your brand can be part of, not just adjacent to.
More than two decades of history, drivers who’ve gone on to global careers, and a Queen Series building the next wave of women in motorsport. Sponsors aren’t buying ad space — they’re buying into a legacy audiences already trust.
Our events attract thousands of spectators on site, while our digital content generates millions of views across social media, extending each race weekend far beyond the circuit.
Through Facebook, Instagram, video content, live race communication and dedicated campaigns, partners can benefit from repeated exposure before, during and after every event.
But our strongest advantage is engagement.
We do not simply show your brand.
We create reasons for people to interact with it.
Beyond Traditional Sponsorship
Modern motorsport sponsorship must go further than stickers, banners and hospitality.
Drift Kings develops activations that integrate brands directly into the championship experience.
Flexible activation, not a fixed package.
Title and category sponsorship (Pro / Pro2 / Queen Series)
On-car and driver branding
Trackside and circuit branding
Digital and livestream integration (YouTube, social, newsletter)
Product placement and sampling at events
Custom activations built around your goals and budget
Proven partners, proven results.
Long-term collaborations with DriftShop (title sponsor), Sentury Tires / Landsail Tires, and BK Clutch — plus a track record with tire, energy drink, suspension, wheel and racing seat brands across two decades. These are renewing partnerships, not one-off logo placements.
One partnership can therefore produce multiple commercial touchpoints:
Awareness → Engagement → Experience → Content → Conversion.
That is the difference between simply sponsoring an event and becoming part of the championship.
Built Around Your Objectives
There is no standard sponsorship package that works for every company.
A tyre manufacturer, automotive brand, energy drink, technology company, financial service or lifestyle brand will each have different objectives.
That is why Drift Kings develops custom partnership packages according to your market, budget and commercial goals.
Whether your objective is:
brand awareness, product promotion, customer acquisition, market entry, content production, B2B networking or direct sales activation, we can build a program around it.
Partnerships can range from a single-event activation to a full-season international sponsorship program.
By the Numbers
6 events across 6 countries per season
150+ drivers competing internationally
20 million views online in 2025
Thousands of newsletter subscribers, reached twice monthly
2027: 23rd consecutive season since 2005
If your company wants to connect with a passionate automotive audience through one of motorsport's most visually powerful disciplines, we would be pleased to build a partnership designed around your objectives.
PUT YOUR BRAND IN THE ACTION.
Partner with Drift Kings International Series.
Email us at: office@driftkings.com
Let's build something that delivers far more than a logo.
